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"Tanning isn't your mask, it's your armour."
That was the message behind our 'Ready to Glow' campaign for self tanning experts St Moriz.
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Fronted by influencers who'd experienced
life changing events, we produced a series of untouched images that accentuated
their natural glow.
Between shoots, we sat down with these inspiring people to ask them about their own journeys with self confidence.
They shared some of their own experiences, and gave valuable advice for getting out of negative head spaces.
I wrote an internal-facing manifesto that was so well liked, it was incorporated into the campaign.
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